Follow-Up Strategy
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Cold Email in Europe: What's Different
Cold email works in Europe, but the rules are different. GDPR, cultural expectations, and language all matter.
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Follow-Up Sequences That Don't Annoy
Most salespeople either don't follow up enough or follow up badly. The data is clear: 80% of deals require five or more touchpoints. But those touchpo
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Localizing Cold Emails
Translation isn't localization. Getting this wrong tanks your response rates.
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Timezone Optimization for Global Outreach
When you send matters as much as what you send. Here's how to time global campaigns.