Follow-Up Strategy

Sequences that get responses

• Cold Email in Europe: What's Different

  Cold email works in Europe, but the rules are different. GDPR, cultural expectations, and language all matter.

  11 min read

• Follow-Up Sequences That Don't Annoy

  Most salespeople either don't follow up enough or follow up badly. The data is clear: 80% of deals require five or more touchpoints. But those touchpo

  9 min read

• Localizing Cold Emails

  Translation isn't localization. Getting this wrong tanks your response rates.

  9 min read

• Timezone Optimization for Global Outreach

  When you send matters as much as what you send. Here's how to time global campaigns.

  8 min read